A Website That Facilitates Affairs
How Ashley Madison has 90M Members
Affairs. Secrets. Discretion. In this episode of The Scarlet Edit, I sit down with Paul Keable, Chief Strategy Officer of Ashley Madison — the site infamous for making headlines about infidelity. We get into the uncomfortable truths about why people cheat, how gender differences play into it, and the surprising ways some marriages actually change because of affairs.
Paul shares what he’s learned after more than a decade inside the company, including research that shows many women turn to affairs because of sexless or unfulfilling marriages, while men often seek emotional validation. We talk about member stories, the role of discretion, and how Ashley Madison has grown beyond affairs to include singles, polyamorous daters, and people in open relationships.
I also push into the cultural side: the myths about who cheats, the way communication breakdowns drive people outside their marriages, and how some affairs lead not to destruction but to self-awareness, growth, and even relationship renewal.
This isn’t just a conversation about infidelity — it’s a challenge to reexamine how we think about intimacy, honesty, and what it really means to be fulfilled in modern relationships.
❤️🔥 Want to learn more about The Scarlet Edit? Start here.
📲 Subscribe to the show on Apple, Spotify or YouTube so you don’t miss an episode!
💌 Want more conversations like this? Sign up for the newsletter below.
